It is not for nothing that the media, which participate in the formation of public opinion, is called the fourth estate The Minister of Propaganda of the Third Reich, Joseph Goebbels, declared: “Give me the media, and I will turn any nation into a herd of pigs” The Nazi politician was well aware that the same information about any event, presented in different ways, evokes diametrically opposed reactions in people - from joy and delight to irritation and indignation
Modern media use both the 25th frame effect and neurolinguistic programming to influence the human subconscious According to experts, the greatest response from newspaper readers, radio listeners and television viewers is caused by materials about natural disasters, major accidents, wars, deaths and other tragedies Many media agencies focus on covering negative news for the sake of high ratings that drive advertising revenue Objectivity and impartiality, the ethical principles of journalistic ethics of the 20th century, have ceased to be relevant in the 21st
Violation of the industry “code of honor” leads to the fact that the media, which often cover events in a negative way, cease to be a source of truthful information Negative news background has a negative impact on people's mental well-being, causing anxiety, chronic stress and depression This trend is countered by a holiday that calls on the media to present inspiring, uplifting and uplifting information Positive Media Day is celebrated annually on June 22
The stream of aggression and hatred that pours from television screens, newspaper reports about violent deaths and other horrors instill fear and anxiety in people about the future Thanks to the media, which spreads panic and terror, the future of the world seems depressing and bleak, which is fundamentally wrong Positive Media Day calls on media holdings, social networks and Internet portals to pay attention to news that pleases, inspires and inspires people at least one day a year
The founders of the holiday are convinced that reports covering good events and programs telling about the noble deeds of people will push viewers to show compassion towards loved ones, making them more open and kind Positively colored and neutral news creates an optimistic outlook for the development of society, helping to leave behind worries and worries about the future of children and grandchildren
Positive Media Day encourages people to begin to take a more conscious approach to the flow of information that flows from the screens of smartphones, computers and televisions The ability to separate the wheat from the chaff, good from evil, truth from lies will help maintain health and strengthen the nervous system, teach you not to succumb to media provocations, draw your own conclusions and evaluate current events Positive Media Day calls on journalists to increase the awareness of news consumers, adherence to professional ethics and responsibility for their actions