Funny Holidays - Jeans Birthday

Jeans, chewing gum and Coca-Cola were symbols of success and freedom and were considered part of Western life forbidden for Soviet people Branded denim first appeared in the USSR in 1957, when the International Festival of Youth and Students was held in the capital However, due to their high cost and scarcity, not every Soviet person could afford jeans, but only diplomats, artists, pilots and sailors who traveled abroad They fought against denim trousers in the USSR, they were banned, and they could be kicked out of work or college for wearing them However, this only fueled people's interest in the "forbidden fruit" Citizens of Europe and America were in a completely different situation Trousers with studded pockets, which were classified as “strapless work overalls with pockets for a knife, money and watch,” were available to them from the end of the 19th century On May 20, 1873, Levi Strauss & Co received a patent for the production of jeans This date is considered their birthday Initially, jeans were made from canvas; pants were worn by gold miners from California, sailors and port workers Later, the manufacturer began to use durable blue fabric - cotton with twill or plain weave threads Over time, denim trousers began to be worn by representatives of all classes and ages To reduce the cost of jeans, the fabric began to be dyed with a synthetic substitute instead of natural indigo But the seams were still reinforced with double stitching, and rivets were placed on the pockets The famous Levi's leather label with the image of two horses trying to tear the trousers was attached to the belt The Levi Strauss brand and company were unrivaled until the mid-twentieth century and the moment of the appearance of the Lee, Wrangler and Cooper brands In 1926, the first jeans appeared with a zipper instead of traditional buttons Not only trousers, but also shirts, overalls, jackets and skirts began to be made from denim Over time, Diesel, Calvin Klein, Gap, Mustang, Guess, Polo, Tommy Hilfinger and other manufacturers mastered the production of denim clothing In 1981, Levi's was the first to release pants for women Jeans with flared legs, fringes, scuffs at the knees and spectacular white stains alternately came into fashion Soviet dudes who wanted to meet Western fashion standards made “dumplings” at home To obtain trousers with stains, they were boiled in water with whiteness The “firms” secretly imported from abroad were not enough for all the citizens of the USSR Therefore, jeans were sewn at home and sold through black marketeers To give a fashionable look, the trousers were rubbed with pumice, soaked in acid and other manipulations were performed Today, ripped jeans decorated with rhinestones, beads and embroidery, with holes in the legs and stretch products that fit the figure are popular today Pants are worn both for a walk and at a party; they look equally at home at a rock star concert and in a pretentious restaurant Connoisseurs of stylish and comfortable denim clothing remember who they owe their appearance to, so on May 20th they annually celebrate the Birthday of Jeans