Global Exhibition Day (GED – Global Exhibition Day)

Fairs, vernissages, biennales and air shows are organized to sell goods, demonstrate paintings and films, aviation or space technology Exhibitions contribute to the development of trade within the country and abroad, the creation of economic and political ties between states Demonstration of their achievements by small and medium-sized businesses is an effective marketing tool that is used to promote goods and services on the market Large companies and corporations take part in exhibitions to find new partners and establish business connections A new form of economic interaction appeared as a result of the development of trade, a way of exchanging information and new technologies In Rus', merchants have long organized fairs dedicated to major national holidays The emergence of world exhibitions in Europe in the mid-19th century predetermined the rapid development of industry The increase in production rates and the emergence of new types of products required the expansion of sales markets Paying tribute to a long historical tradition, Global Exhibition Day is celebrated annually on the first Wednesday in June The history of congress and exhibition activities goes back hundreds of years In Europe, the first demonstrations of technical innovations, industrial and national economic achievements began in the 1760s Exhibitions were opened in London, Berlin, Dresden, Paris, Munich The first public exhibition of Russian manufactured goods with 108 participants took place in 1829 in St Petersburg The World Exhibition, an international event, took place in London in May 1851 For the World Industrial Exhibition, a special pavilion was built in Hyde Park - the Crystal Palace The giant structure made of glass, metal and concrete in a futuristic style caused a strong reaction from the public This case was not the only one in the practice of organizing such events: pavilions often became examples of architectural, technical, scientific and artistic achievements of their time This is illustrated by extant photographs of buildings at industrial exhibitions in the United States in the late 19th and early 20th centuries In addition to pavilions for exhibitions, decorative structures were also created Thus, the Eiffel Tower, presented in Paris at the World Exhibition of 1889, was not dismantled as planned, and today is a symbol of the capital of France The monument of monumental art "Worker and Collective Farm Woman" now stands at the entrance to VDNKh Initially, the sculpture was created by V Mukhina for the USSR pavilion, built in 1939 for the International Exhibition in Paris World Exhibition Day was established in 2016 on the initiative of Sergei Alekseev, who proposed celebrating the holiday while serving as President of the Global Association of the Exhibition Industry (UFI) It was supported by 684 members of the organization, founded in 1925, from 85 states Business events held on the first Wednesday in June emphasize the importance of face-to-face communication and personal meetings for establishing business partnerships and trade, uniting representatives of different countries and cultures The holiday calls for paying tribute to industry professionals and its role in economic development The first Russian partner of the World Association of the Exhibition Industry became the Moscow Expocenter in 1975 Its pavilions, built in 1959, housed at various times exhibitions of enterprises from the USA, Czechoslovakia, Romania, Poland, Hungary and other countries The exhibition center became the largest platform in the country where connections were established between Soviet and later Russian companies with foreign partners In the north-west of the country in the Northern capital, Lenexpo was opened in 1968 - a venue for events of various levels and scales, which was replaced in 2014 by the modern Expoforum The modern industry is represented by players who provide a wide range of services - from the construction of complexes and the design of expositions to the organization of exhibitions, conferences and congresses And on the first Wednesday in June they take part in the celebration of World Exhibition Day