Holidays of France - Cannes Lions Festival

The legendary French resort on the Cote d'Azur became famous throughout the world thanks to the festival founded in 1940 The best directors, screenwriters, actors and other representatives of the film industry are awarded the Palme d'Or annually In addition to the Cannes Festival, the city is also famous for the Cannes Lions International Festival of Creativity The competition jury, consisting of representatives from 20 countries, rewards the best among the creators and distributors of commercials, which are usually shown to viewers before the start of a film show Winners of the Cannes Lions festival receive prizes in the form of gold, silver and bronze lion figurines The highest award is the Grand Prix The Cannes Lions competition was founded by a group of European advertising producers in 1954 In the early years, the festival was held in Venice and on the Cote d'Azur The symbol of the city on the water and St Mark's Square is the winged lion Therefore, the sculpture of the king of beasts, resting on his front paws, became the prototype of the famous statuette - the festival award According to tradition, the Cannes Lions International Festival of Creativity is held for 5-7 days at the Palais des Festivals and Congresses in the third week of June In addition to the award ceremony, participants and guests from more than 90 countries are invited to attend exhibitions, seminars, master classes and lectures on the history of cinema and advertising The events attract large audiences of marketing professionals, actors, fashion designers, scientists and artists People come to Cannes for inspiration, useful contacts and fresh ideas for creating content in the field of advertising and communications One of the most prestigious events of the festival is the Russian Party, which usually takes place with live music on the beach or at the Ritz Carlton hotel It is attended by all the cream of the Cannes Lions - heads of delegations from different countries, directors of the largest media holdings and advertising agencies, the management of Cannes Lions and the jury of various competitions The festival has more than 80 representative offices in different countries of the world In 1994, one of them opened in the Russian Federation Under the patronage of the Russian representative office in St Petersburg and the Moscow House of Cinema, presentations of winning videos are held - surprising, shocking and inspiring projects from all over the world Cannes Lions winners include advertising creators and production studios, as well as agencies and networks that distribute them The festival program is constantly changing, as is the number of nominations in which its participants compete Thus, in 1998, the Cyber ​​Lion award was established for the best advertising on the Internet In 2012, directors and screenwriters who use smartphones and other gadgets to shoot videos were given the opportunity to compete in the Mobile Lions category Award ceremonies take place almost throughout the week The Cannes Lions Festival ends with a gala dinner on the beach at the Ritz Carlton and a grand fireworks display that takes 20 minutes to launch from platforms in the sea Competition participants and guests go home to gather again a year later at an enchanting festival that unites art and modern technology, cinema and television