International holidays - International Beer Day

On the first Friday in August, International Beer Day, it is customary to honor brewers, organize beer festivals, marathons, parties and large-scale tastings Millions of people love beer and enjoy spending this day with friends over a mug of their favorite foamy drink The main mission of the holiday is to gather in warm company and enjoy the amazing taste of beer, as well as to congratulate workers in the beer industry The owner of a small American bar was puzzled by the issue of attracting customers He thought through different moves and decided to notify residents that Beer Day would take place on Friday in August He chose an arbitrary date, but taking into account that there would be no memorable holidays in the coming days The name of the enterprising bar owner was Jess Avshalomov His idea worked 100 percent Residents of Santa Cruz flocked in droves to his establishment on the appointed day The guests were absolutely delighted with the celebration, and Jess hit a fabulous jackpot The bar's revenue was the largest in the history of its existence since its opening The first local beer festival took place in 2007 The following year, other pub owners followed Jess' example, and the holiday began to gain popularity Gradually it gained an international scale This is one of the oldest drinks According to some sources, the secrets of brewing were discovered back in the 3rd century BC e The Egyptians became the first producers and consumers of the popular drink It was for this reason that they began to grow wheat, and not at all to bake bread and pastry The Chinese made beer based on rice, the Indians made mash from corn The first domestic beer factory was opened in St Petersburg Beer appeared in its usual hop composition in the 13th century Icelanders were the first to organize mass celebrations in honor of beer The first specialized factories appeared in Iceland, then in Britain and other European cities Each country, city and even production had its own characteristics of beer preparation The secrets of beer making have been passed down from generation to generation The cooking recipe was kept in the strictest confidence and classified as “secret” The main venues for a fun holiday are bars, pubs and beer restaurants On this day, promotions and tastings are organized so that guests can try new and rare beers at a good price As a rule, all establishments are open around the clock on the first Friday of August so that customers can drink as much beer as they can “fit into” It is also customary to organize master classes, competitions, quizzes, themed parties and fun competitions The most popular holiday game format is beer pong, where participants try to throw a tiny ball into a beer mug, which is located at the other end of a large table Often on this day, beer productions open their doors to tour groups and organize open tastings of foamy drinks In most cases, these are free events that are an effective means of advertising strategy Beer lovers go on picnics and participate in themed competitions with a prize fund in the form of their favorite drink The most unusual competitions for men are held in Britain They represent a long marathon of about 8 km Each participant must overcome this distance, while drinking 1 glass of beer in each of the 14 bars that occur along the way The race is complicated by an additional element - a baby stroller, which must be rolled in front of you The winner is the one who managed not to tip over the stroller and finish first It is worth adding that Russia has its own holiday for beer industry workers - Brewer's Day, which is celebrated every second Saturday in June