International holidays - International Lego Day

For most children and adults from different parts of the world, when the word “constructor” is mentioned, only one association arises - “Lego” The development path of this company has become a vivid example of a classic success story when a product name becomes a household name The Lego designer has his own birthday - an international holiday, which is celebrated on January 28 Today, the LEGO Group is the second largest toy manufacturer in the world The company was surpassed only by the American brand Hasbro When Dane Ole Kirk Christiansen began making wooden toys in his carpentry workshop in 1932, he could not have imagined that his brainchild would become such an incredible success, and that he himself would soon become a billionaire Two years after starting work, Ole came up with a name for his own company He shortened the Danish expression "leg godt", which means "play well", into the more concise and memorable "LEGO" Ten years later, the company switched to the production of plastic toys At that time, this material had just appeared on the market as a more practical alternative to wood In 1939, the British company Kiddicraft received a patent for the manufacture of self-locking bricks - one of the versions of the designer The Danes used this invention as a basis and came up with their own parts In 1949, the first version of the world-famous designer went on sale Ole never skimped on quality The founder of the company came up with the motto “The best is not good enough”, paraphrasing the famous expression “there is no limit to perfection”, and set a high bar for his employees Although many were suspicious of plastic in the middle of the last century, by 1957 almost half of LEGO toys were made from this material Skeptics were convinced that it would never replace wood, but the products of the Danish company were a success not only among children, but also among adults In 1954, Ole partially handed over the reins to his son, who saw great potential in the designers It was under his leadership that the very design of universal bricks that is still used today was developed Two decades later, the sets began to be supplemented with mini-figures, without which it is difficult to imagine LEGO sets today The company's headquarters is located in the Danish city of Billund The world's largest Legoland was built here - a city in which everything is built from construction elements This amusement park was opened back in 1968 The Danish company has managed to create a unique product that is suitable for both adults and children The construction sets are not tied to the gender of the child, although today LEGO produces sets aimed only at boys or girls Different series allow you to collect robots, cars, ships, planes, buildings and furniture During the assembly process, the child not only develops fine motor skills, but also learns to solve technical problems of various levels of complexity The company continues to maintain the high quality standard that was established by its founder Perhaps this is why everyone loves Lego so much His popularity breaks all records If all the parts from the kits, which are sold annually, are put together in a chain, then it can be wrapped around the globe ten times Some Lego sets have even been to space The best way to celebrate the holiday is to take the box with the construction set out of the closet and assemble it once again If you still don’t have such a set, then it’s time to make your childhood dream come true and treat yourself to a wonderful gift