International holidays - World Graphic Design Day

Professionals with good aesthetic taste, artistic education, a spatial eye and a rich imagination are responsible for the appearance of product packaging, the interior of premises and the decor of building facades Designers bring beauty and convenience into our lives, visually embodying various objects - from a coffee machine to the interior design of a metro station Specialists use images and text to convey information, creating posters, book covers, posters, corporate identity and symbols for brands and advertising campaigns These professionals are called graphic designers Disegno is translated from Italian as “idea” or “project” A graphic designer is responsible for visual communication, creating a bridge between the consumer of goods or services and their provider The origin of the profession occurred at the end of the 19th century simultaneously with the emergence in England of the movement for the connection of arts and crafts This type of creativity received a second wind with the development of advertising at the beginning of the twentieth century The term “graphic design” in relation to various types of printing work was first used in 1922 by William Addison Dwiggins The American typographer, book designer and calligrapher worked on the design of typefaces, posters and advertising layouts for newspapers, using oriental motifs, Art Deco and Art Nouveau elements Dwiggins's books are still considered the standard for the design of printed publications Currently, a distinction is made between fashion and interior design, industrial and computer design, architectural design and exhibition design In honor of one of the activities to create an effective and harmonious visual and communicative environment, a holiday has been established April 27 is World Graphic Design Day The initiator of the emergence of World Graphic Design Day is Icograda, founded in 1963 in London The International Council of Graphic Design Associations includes both unions of professionals working in this field and institutions where this specialty is taught World Graphics Day, as the holiday was originally called, falls on the founding date of Icograda - April 27 The concept for its implementation was developed by Council Vice President Kim Paulsen According to his idea, every year the celebrations are dedicated to one of the current topics: “Children can do it too!”, “Design for everyone”, “Start of the young”, “World Day without graphics”, “Be a professional!” and etc Year after year, the geography of the holiday expanded, as did the scope of activity of professionals Today, graphic designers develop not only logos and brands, but also engage in the visual design of marketing kits, presentations, websites, social networks and other web resources The ease of navigation for metro passengers and, in general, the quality of life of a modern person depend on the skill of specialists Since 1995, World Graphic Design Day has been celebrated annually Therefore, on April 27, we congratulate all professionals whose work requires creativity, high efficiency, visual-imaginative thinking and a creative approach to solving assigned tasks