Poet and composer Viktor Tsoi died in Latvia on August 15, 1990. The leader of the Kino group passed away at the age of 28. The cause of death was an accident on the Sloka-Talsi highway - the musician’s Moskvich, traveling at a speed of 130 km/h, crashed into an oncoming Ikarus bus. The singer died from his injuries. Fans of Viktor Tsoi's talent, who decades later cannot come to terms with the passing of their idol, annually celebrate Victor Tsoi Memorial Day on August 15.