Advertising Workers Day in Russia (Advertising Day)

On October 23, marketers and representatives of PR agencies celebrate Advertising Worker's Day Despite its history of a couple of centuries, the holiday remains unofficial Advertising in Latin is reclamare, to shout out The ability to inform the public about a product or service in a catchy, concise, catchy way is an art The first attempts to promote goods on the market were made by merchants at the beginning of the 13th century They hired people who, with loud calls and colorful descriptions, invited passers-by to the shops The development of the industry led to the fact that advertising soon filled the cities: posters, leaflets, barkers, and later specialized bureaus began to appear, providing services for promoting products After the events of 1917, the state took sole possession of the right to advertising During the period of the new economic policy, V Mayakovsky became the best advertiser His passionate and convincing slogans are still used as an example to future creators of the trading engine The period of stagnation has become an unprofitable time for PR specialists Advertising banners reported only about the excellent company Aeroflot The collapse of the USSR became a new milestone in the development of the advertising business The early 1990s became a runway for many The lucky ones include those in the advertising industry There were legends about their income; it was said that, having concluded a couple of successful deals, agents bought apartments in the center of Moscow The quality of advertising at the end of the 20th century leaves much to be desired, but the scale is amazing In 1994, A Ardasenov, an ordinary student at an undistinguished university, got a job as a PR agent in the print publication Delovoy Express He worked hard and one day in his diary he found an entry about his first 10-dollar fee, which he received on October 23 Alan decided that this was very symbolic and told his colleagues that October 23 would now be the day of the advertiser For some time, the holiday was celebrated in narrow circles, but, with revolutionary PR breakthroughs, the number of people involved in it also increased By 2001, A Ardasenov became the director of a large agency and decided to celebrate the day of the advertiser on a grand scale For this purpose, one of the capital's Matrix clubs was rented, at Varvarka, house 14 The holiday was successfully repeated in 2002 in another Moscow club Since 2003, PR Day has become popular in many cities of Russia and neighboring countries Modern advertising has little in common with the primitive slogans of the last century Specialists do not appear out of thin air, but are trained in advertising skills at universities There is a separate industry - political advertising, the highest echelon Colorful posters and intriguing videos encourage buyers to purchase more and more goods and services Opponents of PR are sure that such a number of products on display does more harm than good for the average buyer While professionals and skeptics are discussing the need for advertising in the life of humanity, on October 23, everyone involved in the profession in one way or another celebrates Advertising Worker's Day