International holidays - World Nutella Day

Confectionery products are popular not only as an independent product, but also as an integral part of a recipe One of these sweets was chocolate spread (spread) from the Italian company Ferrero SPA – Nutella The majority of fans of this pasta are of course young, but also the older generation not only willingly buy it, but also prepare a variety of dishes, an integral component of which is Nutella The popularity of this product is so high that on February 5, 2007, on the initiative of the American blogger Sarah Rosso, living in Italy, World Nutella Day is celebrated The idea of ​​this sweet tooth was instantly picked up by numerous fans of this chocolate and nut butter To find the origins of the creation of chocolate-nut butter, you need to travel to the post-war Italian city of Alba and go to the bakery of Pietro Ferrero It was he who came up with the idea of ​​​​creating chocolate bars with a soft consistency He gave his invention the name “Gianduja”, who was a local carnival character and annually amused children and adults Given the limited supply of cocoa to post-war Italy, Pietro Ferrero decided to fill the shortage with roasted and ground hazelnuts, which grew abundantly in the vicinity of the city The local confectioner's new recipe was very popular with local children, which led to Ferrero's continued research in creating an even more delicious delicacy The emergence of “modern” Nutella was partly an accident, and partly a successful coincidence of events Considering the popularity of “Gianduia”, the city administration ordered the confectioner to produce a huge number of these bars for the next holiday But when Ferrero came to his pastry shop in the morning, he saw that the bars left overnight had melted It seemed that he was in danger of ruin, because he had invested all his family savings in the production of this batch But Pietrro Ferrero found a way out and quickly began spreading the melted bars onto thin slices of bread cut by his wife The people treated at the celebration happily ate sandwiches with chocolate and nut cream, and the situation was saved After this holiday, Ferrero sold both bars and cream under the name "Gianduia", which quickly gained popularity in Piedmont and Italy in general A witty way out of a difficult situation, invented by the confectioner, became the birth of the Ferrero SPA company, known to all sweet tooths of the world Today, the sale of chocolate-nut butter brings Ferrero SPA about a third of the profit, and Nutella itself in 2007 won a place in the list of 10 simplest inventions that brought in billions in revenue The first celebration in honor of Nutella Chocolate Hazelnut Spread was held in its homeland of Italy The following year, the holiday crossed the borders of the country and began to be celebrated all over the world The Ferrero company and sweet tooths organize international, state and local processions and concerts, flash mobs and celebrations, tastings and competitions of all kinds of dishes, one of the ingredients of which is Nuttella: cakes, pastries, buns, cocktails and so on Unique competitions dedicated to World Nutella Day are celebrated even in the virtual world, in the virtual city of Nutellaville In this “city”, fans of chocolate-nut butter read poems dedicated to it, exchange recipes and join the multi-million army of fans of the invention of the Italian confectioner Pietro Ferrero