Every year on the fourth Friday of November, more than 60 countries around the world celebrate World Shopping Stop Day Russia has not yet officially recognized such a holiday, but some regions are already supporting the idea proposed in 1992 by Canadian journalist Kalle Lasna The purpose of holding such a holiday-action is the desire to attract people's attention to the state of their consumer basket According to statistics, 40% of goods are purchased spontaneously, thoughtlessly, and, accordingly, unnecessary More than half of the goods purchased in a hurry are thrown away as unnecessary Activists of World Stop Shopping Day are trying to convey to citizens the problems of depletion of natural resources Huge reserves of the Earth's subsoil are spent to produce unnecessary goods Often these riches are irreplaceable In North America, this date is celebrated on the first Friday after Thanksgiving In Europe it is Saturday These are the days when Christmas sales begin, during which people die every year due to mass stampedes World Stop Shopping Day encourages people to stop spending without control On this day, large supermarkets, markets and just on the street hold a large number of promotions, flash mobs, theatrical skits and rallies calling for people to give up impulse purchases Activists are distributing leaflets to passers-by, urging them to overcome themselves and refrain for a day from any purchases, whether necessary or not City residents are offered to cut up a credit card, give jackets and hats to those in need, walk around the store with an empty cart for a bet, dance at the cash register instead of buying, etc City residents willingly participate in prepared events The media are actively involved in what is happening Radio and television broadcast commercials ridiculing advertising and unnecessary products World Stop Shopping Day only gained popularity in 2001 Despite this, every year there are more and more countries celebrating the holiday More and more people are thinking about the reason for the appearance of such a day and the amount of food they personally throw away Every year the organizers of this holiday event are one step closer to their goal