Bra birthday

The most seductive item of women's wardrobe was patented by American Mary Phelps Jacob in 1914 A model of two scarves, a cord and a silk ribbon, which over time completely replaced the corset, was called Backless Brasserie According to one legend, its creator really wanted to look perfect at her own wedding Mary Jacob was unhappy with the whalebone corset, which stuck out and spoiled the appearance of the festive dress This is how the bra appeared The bra's birthday is celebrated on September 3 Its creator did not remain the owner of the invention for long Mary's enterprising husband, Richard Rogers Peabody, was well acquainted with the owners of Warner Brothers Corset from Bridgeport, Connecticut It was he who convinced them to purchase a patent for the production of a newfangled little thing consisting of two scarves and a cord The idea for the bra at that time was valued at $1,500 This was a lot of money - for $300 at that time in the USA you could buy a car of the latest model It was difficult to assess the entrepreneurial spirit of Mary Jacob's husband from a historical perspective Moreover, over the next 30 years since the introduction of bras into production, Warner Brothers Corset earned about $15 million from them Until 1938, lingerie models were made from damask, satin, silk and other natural fabrics Since the late 40s, manufacturers began to use synthetics, seeking to reduce the cost of products Wearing bras was popularized by busty Sophia Loren and Marilyn Monroe, Gina Lolobrigitta, nicknamed “Big Bust,” and ladies with more modest figures - Brigitte Bardot and Lana Turner In the wake of feminism in 1968, women were almost forced to abandon such a piquant wardrobe detail In the struggle for equal rights with men, supporters of the movement demonstratively burned bras and garter belts - symbols of gender inequality However, these unrest in society quickly ceased Manufacturers and fashion designers continued to improve the range of bras, releasing products with underwires or in the form of a cone, for nursing mothers, sports or visual breast enlargement using push-up technology The Guinness Book of Records lists the most expensive bra in the world, worth $15 million The Red Hot bra, worn by actress Gisele Büdchen, is adorned with 1,300 diamonds and rubies A sports bra worth $20,000, embroidered with Swarovski crystals, a diamond bra made from 15x gold worth $1 million, and other masterpieces of jewelry also remain in fashion history Mass market models, even if not decorated with precious stones, cost reasonable money and are available to all women It is they who remember on September 3 the inventor of a piquant wardrobe detail, Mary Jacob, celebrating a funny holiday - the birthday of the bra