Global Leasing Day

November 9 is World Leasing Day, which many people consider to be a very original and even funny holiday It appeared relatively recently, and the initiator, it is believed, was one of the Baltic companies that was engaged in leasing in the field of air transport Perhaps the representatives of this company really decided to popularize this area of ​​​​business and draw attention to it, or they simply pursued their own far-reaching marketing goals in order to perpetuate the name of their brand But the proposed idea really worked This is one of many funny holidays, which, nevertheless, is interesting in its own way For example, thanks to this date, some people became interested in national and world history Some researchers believe that the concept of leasing refers exclusively to the current 21st century, but in fact, even during the Second World War, the USSR authorities signed a contract on the so-called “Lend-Lease”, which implied the rental of special equipment for economic and military purposes, which was supplied from countries that were allies of the Soviet Union in the fight against Nazi Germany Of course, after this incident, such business partnerships did not develop particularly rapidly, but the historical circumstances themselves pushed the state and individual companies to look for the most profitable ways of cooperation Since the end of the 20th century, leasing in the West has literally received a second life Infrastructure began to be actively restored, European countries were revived after the war Gradually, the devastation was overcome, and this is what gave impetus to the development of this partnership Leasing has helped a large number of entrepreneurs and companies obtain land, water, underground and air vessels and vehicles for use Not everyone can buy such devices and machines; it is not advisable from an economic point of view, but renting them on favorable terms with the possibility of subsequent purchase has turned out to be really productive And it was precisely this circumstance that was in many ways the key point that allowed the emergence of World Leasing Day This holiday is mainly celebrated in business circles in Europe, and partly in North America, but so far it is not very widespread There are no special rules regarding how it should be celebrated Sometimes companies supporting this fashion trend hold corporate events or some kind of informal meetings If the company’s activities are directly related to leasing, then on November 9 it is customary to organize events related to rewarding particularly distinguished employees and partners In fact, this is another reason to hold a friendly meeting, not without some business overtones Events aimed specifically at promoting leasing are sometimes timed to coincide with this day Not all entrepreneurs are well aware of how, for example, leasing differs from regular renting or purchasing vehicles on credit Meanwhile, knowing such nuances, it will be possible to more productively build a strategy and tactics for doing business Surely the popularity of this date will only increase, since this idea has already taken root in business circles, which says a lot Moreover, companies whose business is directly related to this industry attract the attention of entrepreneurs and potential clients by offering loyal cooperation programs dedicated specifically to this date