Songs in the chanson genre are popular among a large audience of Russian listeners However, the composition “The Third of September,” written by composer I Krutoy to the verses of Yu Nikolaev, literally deserved nationwide love The song became the calling card of the performer - Mikhail Shufutinsky In honor of this lyrical composition, a funny holiday was established on September 3 - Shufutin's Day The song "The Third of September" was first performed in 1993 A year before that, the artist M Shufutinsky returned from emigration and began to actively tour the country His repertoire included musical compositions that immediately appealed to the Russian public: “The Jewish Tailor”, “The Night Guest”, better known as “Knives”, “Stand Like This”, etc However, it was “The Third of September” that became a real hit, an endless source of jokes and memes By 2017, the number of photoshopped portraits of the singer had reached a critical level, but this did not upset him Internet users even joke that they begin to hear Shufutinsky’s steps towards the calendar on September 2 The dramatic plot is based on the separation of the lyrical hero from his beloved woman The singer denies the autobiographical nature of the song, although I Nikolaev was aware of the nuances of the performer’s personal life Moreover, the date is not something significant for the author of poetry and chansonnier It’s just that the phrase “third of September” fits the line better Although over time, the day still became significant for the artist - two years after the first performance of the song, his first grandson was born Shufutinsky believes that the main reason for the popularity of the hit is that many listeners recognize themselves and the circumstances of their own lives in its hero The success of “The Third of September” among the public is explained by the easily memorable motive and the artist’s sensual performance of the composition The hit has long become a symbol of the beginning of autumn, and thanks to it, the attributes - a yellow leaf, rowan bonfires and a calendar with a significant date marked in it The hit "The Third of September" has acquired a large number of cover versions and modern versions The song is covered in rock style, in the spirit of the Brazilian bossa nova and the Jamaican musical genre Ska On September 3, flash mobs are held in many Russian cities Thus, in 2018, residents of Krasnoyarsk painted 300 images of M Shufutinsky’s face for the significant date, and in Voronezh they made a portrait of a chansonnier from cars By tradition, every year on September 3, all radio stations broadcast the song that brought the artist such popularity And fans of his talent celebrate a lyrical and sad holiday - Shufutin’s Day