International Children's Day of Broadcasting

On the first Sunday of the calendar spring, International Children's Day of Broadcasting is celebratedInternational Children's Day of Broadcasting The holiday, approved by representatives of the United Nations Children's Fund (UNICEF) in April 1994, is celebrated annually on the first Sunday in March by all the world's television and radio companies Initiating the holiday, members of the Foundation hoped that such a date would help focus public attention on the problems of violation of the rights of children and adolescents, to a certain extent help solve them, and raise the level of legal literacy for children and youth The founders of the holiday recommended broadcasting programs on this day that would explain their rights to children and adolescents in an accessible form and in clear, simple language As part of obtaining rights to airtime, children are given the opportunity to try on the role of presenters of television programs and perform on the radio On this day, the world's media give the best airtime to children's and youth programs, programs about children, teenagers, and young people It was not by chance that UNICEF established this international day Radio and television are available to most people on the planet Television and radio communications have a huge impact on the formation of the worldview of viewers and listeners, the development, education and upbringing of the younger generation The formation of a civic position and the attitude of teenage children and even an adult audience of television viewers and radio listeners to what is happening depends on how information is presented The use of broadcast information platforms to influence children's minds began during the formation of the era of radio and television broadcasting (in the USSR, the first children's program “Happy New Year” was released in January 1939) Since 1950, regular broadcasting of children's television programs began in the USA and USSR The two states had a fundamentally different approach to children's programs: the Americans regarded them as an opportunity to place advertising and acted on the principle of advertise, entertain, the Soviet Union initially assessed television as an excellent way to educate and educate the younger generation, and used the formula educate, entertain The difference in concepts was determined by the economic characteristics of the countries Both countries felt the results of the broadcast policy in the early 1980s It turned out that television freedom regarding the content of children's programs can be destructive In 1990, the Children's Television Act was published in the United States, directing American children's television towards upbringing and education At the same time, in Russia, as a result of a change in political course and the emergence of a market economy, children's programs are losing their status as educational programs and are becoming similar to entertainment from the early days of American children's television It was only in the mid-2000s that television channels for children appeared It turns out that the International Day of Children's Television and Radio Broadcasting has had a positive impact on the development of Russian children's on-air education and upbringing On the first Sunday in March, everyone who creates radio programs and television programs for children and about children celebrates their professional holiday Let us wish them creative success and understanding that the future of their country and the future of the entire planet depend on their work

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